Product Information and standard uses


Bright & White is your non-toxic bleach alternative.

For some jobs, you feel like only bleach will do. But bleach is limited to only white fabrics and some surfaces. And while it removes stains and odors and cleans surfaces, what’s the cost? With repeated use, bleach weakens textile fibers beyond normal wear and tear. Plus, it’s corrosive, meaning it can irritate or burn your skin and eyes. And even bleach diluted in a spray bottle creates small droplets that can be inhaled and cause further health problems.

Our multipurpose enzyme-based Bright & White Laundry + HomeBooster harnesses the power of active oxygen to brighten colors safely, whiten whites, lift away laundry stains and remove odors, all without harmful chemicals. But that’s not all: From floor to ceiling and everything in between, this color-safe bleach alternative tackles tough stains not just on laundry but all over your home.


Regular wash:

Add 1 scoop (30 g) to washing machine with your favorite Norwex laundry detergent. Use the detergent dispenser or add to the drum before adding garments. Do not leave it undissolved in the machine for prolonged times. Wash fabrics according to label care instructions. Not for use on silk, wool or other specialty materials.

Soaking or hand wash:

Combine 1 scoop (30 g) with either a ½ scoop of Ultra Power Plus™ Laundry Detergent, 1 pump of Liquid Laundry Detergent OR ½ of an Eco-Wash Laundry Detergent Strip in 2 gallons (7.5 liters) of cold or warm water. Allow powder to fully dissolve before submerging items. Soak items 30 minutes to 4 hours

Pretreat paste:

Mix ½ scoop (15 g) with either a ½ scoop of UltraPower Plus Laundry Detergent, 1 pump Liquid Laundry OR ¼ of anEco-Wash Laundry Detergent Strip and 2 tsp (10 ml) of water. Cover the stain and let it stand for no more than 10 to 30 minutes. Rinse out paste completely before laundering. Mix only with a Norwex® laundry detergent.

For other household surfaces:

Add13scoop (10 g) to a 16 fl. oz.Forever Bottle with Sprayer, fill with water, mix well and allow todissolve fully. Spray surface and let set for 2–5 minutes before wipingwith a clean wet or dry Norwex Microfiber cloth. Use within 6 hours ofdilution with water.Not for use on specially coated surfaces.


•USDA certified 87% biobased content from plants and other renewable sources.

•Bleach-free formula.

•Powered by active oxygen, which is a safe and effective bleach alternative created when sodium carbonate peroxide and waterare mixed.

•Four types of enzymes effectively remove a variety of tough stains.

•Safe for all Norwex Microfiber products, including those with ourBacLock® antibacterial agent.

•Safe for septic systems


•Color-safe enzymes and oxygen boosters easily remove stains from grass, dirt, pets, urine, blood, sweat, body oils, grease, and more.

•Whitens, brightens, and helps lift stains from a variety of surfaces.

•Not just for laundry, it effectively combines several products in one, removing stains and odors from tile and grout, range hood filters, carpet, shoes, sinks, toilet bowls, tubs and showers, upholstery, countertops and more.•Removes set-in stains.

•For standard and HE machines.

•Can be used in cold or hot water.•Vegan (absolutely no animal products).

•Not tested on animals.•Available in our AutoShip & Save program

Consultant hacks, tips, tricks 

Bright & White Used as a Spray to clean quartz, marble, granite!

Use Bright & White & Envirocloth to clean shoes!

This customer used bright & white and the utility brush in her shower.

Spayed the Siding, used Norwex Rubber Broom

This customer added a teaspoon of Bright&White Laundry + Home Booster to a spray bottle of water, and let it dissolve. Then, she sprayed it on the dirty cushion & let it sit for an hour. To finish, she wiped it down with an envirocloth & let it dry in the sun

Customer used Bright & White as a Paste, used with a Spirisponge

Bright & White Used as a Soak priod to laundering with Norwex Detergent

Bright & White (1 tsp) used in a Carpet Shampoo Machine with 1 tsp UPP

Bright & White in the Laundry with Norwex Laundry Detergent

Care Instructions, if any 


Warnings (if any) 

*Not for use on specially coated surfaces

Tested SAFE for use on all of the following: 

Clothing, Fabric, Carpet, Upholstery, Shoes, Countertops, Grout, Tile, Quartz, Granite, Laminate, Marble, Stainless steel, Copper, Ceramic, Porcelain, Vinyl, Toilet bowls, Sinks, Bath tubs, Showers, Shower curtain liners, Range hood filters, Trash cans, Diaper pails, Cloth diapers, Patio furniture, Pet stains, Mops, and brushes used for cleaning

Additional Before & After Photos